Five CSR actions that can be planned in cases of natural dis

Dołączył: 06 Mar 2024 Posty: 1

Given the impact that climate change is having on the world, increasing the quantity and intensity of natural disasters , the management of eventualities of this type is becoming a very important area of corporate responsibility . Ironically, the company does not know when these efforts will be used and whether they will be adequate or sufficient, since many elements are difficult to predict. In that sense, some actions are reactive and not so much proactive. Leaving aside unforeseeable incidents, there are some executions that are susceptible to a good degree of foresight . What corporate responsibility actions can companies plan in the event of natural disasters? 1) Donations Many companies make donations in money or kind when natural disasters occur. To avoid imbalances, the ideal is to gradually establish a fund for these purposes. Sometimes, and in economic matters, companies encourage the population to donate under the argument, very effective by the way, that the company will double the amount that society donates. These mechanisms can also be agreed to be implemented if necessary. It should be noted that service companies can still donate in kind, as in the case of Interjet and Aeroméxico, which are currently organizing flights to evacuate the 40,000 tourists who were stranded in Acapulco due to the storms; or HSBC, which in the face of the same disaster, is acting as a concentrating account to collect funds and then transfer them to Save the Children and the CMR Foundation, who will be in charge of getting them to where they are needed.

support for those affected by hurricanes 2) Communicate Phone Number List In cases of natural disasters, some companies carry out acts of corporate responsibility but do not usually communicate them, externally or internally. It is a very serious mistake. Although support almost always comes from a supportive decision and that is correct, the publicity and goodwill that could be achieved with society are diluted when it is not communicated, not to mention the loyalty of collaborators that could have been increased. Communicating what is done does not detract from the action . Involving the communication area is not only desirable but necessary. Of course we must avoid socialwash, which consists of communicating what is not done or overestimating it. Cooperativa La Cruz Azul, through its foundation, delivered 200 food supplies, sports clothing, disposable diapers, bottled water and medicines to those affected in the communities of Oaxaca and Tabasco, due to the hurricane in 2011. To restore homes, They donated building blocks, sand and cement to communities affected by heavy rains. The action speaks of a strong commitment of the company to the country and solidarity with the communities, however, these facts are only recorded on page 236 of its 2011 CoP Report , which is why they went unnoticed by other sectors of society.

Cruz azul Cop 3) Volunteering Although financial and in-kind support is of great help, sometimes hands are needed to rebuild what disasters destroy. Companies can help with volunteers who have been trained with some previous programs on these types of situations. In May 2011, after the tornado that hit Alabama, the car company, Honda, hired volunteer workers to support the cleanup and reconstruction efforts. The manufacturer estimates that 300 employees put in thousands of hours of volunteer service “paid for” by the company for relief efforts in the communities around Birmingham and eastern Alabama. Of course people could offer themselves in their free time, but the automaker gave in to employees during work hours. This is only achieved when companies have strong volunteer programs . Here the example: 4) Generate alliances There are small companies that find it difficult to generate great support or even attract society. Here, it is possible to plan alliances with some robust CSOs so that through them, efforts can be channeled in a better way. Save the Children is one of these organizations that even has an international character and alliances with the UN, with solid and established programs to support children in cases of natural disasters. Developing the alliance a priori and not as a reaction to disasters achieves much better results.

_________________
Phone Number List