Advertising in the video player on the site in 2024

Looking for ways to monetize video content on your site with ads? In this article, we'll look at what types of ads you can add to your player, discuss their pros and cons, and recommend 3 ad networks to partner with.

What is video player advertising
Advertising in a video player on a website is an advertisement that is shown to users through a media player built into the website. Such advertising is launched automatically or when interacting with the video (for example, when unpausing or continuing to watch) and is part of the player interface. Advertisements embedded directly into video content are called in-stream advertising. They are shown before, during, paused, or after watching a video. Most often, such advertising lasts from 15 seconds to several minutes, and can be skipped after 5-10 seconds.

Advertisement in the video player on the site in [year]
You can see in-stream advertising, for example, when bulk sms marketing watching your favorite TV series or movie on Kinopoisk, RuTube or another video hosting or website.

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Adlook Technologies
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Advertising is added to the player using VAST/VPAID technologies:

VAST (Video Ad Serving Template) is a standard template for serving ads (XML document) containing links to videos, banners and tracking pixels.
VPAID (Video Player Ad Interface Definition) is a more interactive format that allows for complex advertising scenarios to be run with the ability to interact.
Advertisement in the video player on the site in [year]
Advertising creatives are selected taking into account targeting parameters, based on the history of requests, profile information and other data.

We recommend cooperation
The webmaster can add various types of advertising to the site : these can be native integrations, affiliate links or custom articles. But it is even easier to place a player with banner and video advertising on the pages, because you do not need to look for advertisers yourself, negotiate directly and change the content according to their requirements. The entire routine is taken care of by the advertising network that you choose for cooperation. In this case, the responsibilities are clearly divided: the webmaster works on the content and attracts new traffic to the site, and the affiliate monetizes it. Convenient, right?

With Adlook, adding ads to your video player is easy. All you need to do is get an ad tag from our support specialist and add it to your site following the detailed instructions. The rest is a matter of technique: just watch how money drips into your account every minute.

Want to know how much your site can earn? Use our handy calculator. Click on the banner below and start earning today!

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Types and sizes of advertising in the video player on the site
Unlike out-stream advertising, which can appear anywhere on the page, in-stream ads can only be shown in the embedded video player. Let's look at the main formats of in-player advertising in 2024.

Pre-Rolls
The clip starts before the video starts, when the user clicks on the “Play” button.

Advertisement in the video player on the site in [year]
This is one of the most popular advertising formats, as it is easy to embed into the player and set up for display.

Mid-Rolls
The video is shown during viewing of the main content. The time for showing the ad is selected by the system based on various parameters.

Advertisement in the video player on the site in [year]
Most often, users see midrolls in the first half or quarter of a video. This is because many viewers only watch the first 15-30 seconds, and rarely watch until the middle or end. Ads are also often added at climactic moments or in the parts that are watched most often to increase the likelihood that they will be noticed and remembered.

Post-Rolls
An ad that is shown after the video has finished. This format is used less often, as users can simply close the player after the video has finished.

Advertisement in the video player on the site in [year]
Pause-Rolls (Pause-Roll, Post Pause-Roll)
The videos are launched when the user pauses the video or continues watching.

Advertisement in the video player on the site in [year]
Overlays
Text or banner ads that are superimposed on top of a video without interrupting its playback. This is an unobtrusive format, but it can distract from the content.

Advertisement in the video player on the site in [year]
Banner advertising
Static or animated banners placed in the player interface.

Interactive advertising
Advertising that can be interacted with. For example, the user is asked to vote in a poll or click on a banner that leads to the advertiser's website.

Advertisement in the video player on the site in [year]
Pre-rolls, mid-rolls, post-rolls and pause-rolls take up the entire player screen. Their size depends on the resolution of the video being played. Typically, this is an aspect ratio of 16:9 with different resolutions:

480p (854×480),
720p (1280×720),
1080p (1920×1080).
1440p (2560×1440).
Popular overlay format sizes are 468×60, 728×90 (for desktop) and 300×250 (for mobile devices). Due to their small size, such ads hardly distract from viewing the main content. Overlay blocks are usually placed on top of the player: above the timeline, on the side or in the corner.

The size of interactive blocks can vary, but they usually do not occupy the entire screen.

Advantages of advertising in the video player on the site
Video player advertising is a popular way to monetize a website in 2024. However, this method, like any other, has its advantages and disadvantages, which are important for every webmaster to know. It’s always nice to start with the good, so let’s look at six key advantages first.

High income
Video advertising brings in higher revenue compared to traditional banners. Advertisers are willing to pay more for viewing a video ad, as it is a more engaging format. This leads to the second advantage.

Less advertising blindness
Unlike banners, which are often simply ignored, video ads are more noticeable and also harder to miss. This increases the chances of viewing and interacting with the ad. Advertisers love formats with high viewability , and ad networks only pay for viewable impressions, which are determined according to IAB standards.

High involvement
Videos allow you to convey a message in a more visual and convincing form in a short time, and banners and overlays unobtrusively remind you of yourself at the right moment. It is difficult not to remember such advertising, especially if it is shown to the same user several times.

Targeted advertising
VAST and VPAID allow you to target a specific audience based on search history, geolocation, or user interests. This increases the effectiveness of advertising, and therefore the webmaster's income.

Variety of formats and adaptability
Video advertising can be adapted to different devices: desktops, smartphones, tablets. In addition, you can choose between different formats (pre-rolls, mid-rolls, post-rolls, overlays, interactive formats), which affect users in different ways.

Possibility of interactivity
VPAID allows you to implement various interactive elements (e.g. forms, surveys, buttons). Interactive ads are more expensive, but they are often more effective than other formats.

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Disadvantages of advertising in the video player on the site
The pros are all clear. Now let's look at the "dark side" of placing ads in the player. We have identified four main cons and prepared recommendations on how to deal with them.

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